Clarity over jargon
Plain, direct answers to hard questions. No buzzwords, no hiding.
Advisors who stay in
the room with you.
Inov8 was built on a simple belief: great strategy is worthless until it's executed. We pair senior, cross-industry experience with a hands-on approach so the plan and the people who deliver it are never separate.
Our approach
We start by listening. Before any recommendation, we work to understand your business, your market, and what success actually looks like for you.
Then we build clear, sequenced plans your team can act on, and we stay close through execution, adjusting as the real world pushes back.
What we stand for
Skin in the game
We measure our success by your results, and we plan accordingly.
Built to last
We build capability that outlives the engagement, not dependence.
Meet the team
Senior advisors — the people you'll actually work with
Aaron Wilson
Partner, Marketing Strategy
Aaron is a Senior Digital Designer with a Bachelor of Science in Web and App Development from Utah Valley University. Aaron has experience across web design, eCommerce, marketing, analytics, branding, and visual content creation, helping businesses create polished digital experiences through websites, landing pages, email campaigns, social media content, product promotions, and visual design systems.
His work combines creative direction with practical execution. Aaron focuses on building designs that are clean, strategic, user-friendly, and aligned with business goals. With a strong eye for detail, formal training in web and app development, and hands-on experience with digital platforms, he creates work that not only looks professional but also supports clear communication, stronger customer engagement, and measurable results.
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Mike Szczesny
Partner, Operations
Mike makes businesses run better. He streamlines operations and builds the systems and metrics that let teams scale without losing control.
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Nicole Hotca
Partner, Growth Advisory
Nicole is a Business Consultant supporting startups and growing businesses through strategic consulting, revenue operations, and data-driven insights.
She holds a Bachelor of Science in Business with a concentration in Finance from DePaul University and brings experience across business consulting, startup growth, fraud prevention, payment operations, sales strategy, and data analysis. She has partnered with startups and high-growth companies across North America to scale operations, increase revenue, optimize processes, strengthen customer relationships, and support periods of rapid growth.
Her work focuses on supporting business growth, improving workflows, mitigating risk, developing scalable sales processes, and transforming complex data into actionable insights. She aims to deliver measurable value and stronger business outcomes through every engagement.
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Simona Sas
Partner, Strategic Planning
Simona is a Business Executive, supporting strategic direction, operational efficiency, and revenue performance. She is known for transforming business models, aligning financial expertise with technology, and driving client-centric growth. With a background advising Fortune 500 executives on revenue and operational strategy, she brings strong leadership and orchestration across people, systems, and KPIs to drive revenue expansion and improve margins.
Passionate about giving back, Simona mentors high school students from low-income communities, helping them explore career paths and build confidence through education. She holds an MBA (Finance & Strategy) from Duke University and a Bachelor of Science in Business (Finance) from DePaul University.
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Tonya Orr
Partner, Business Consulting
Tonya guides leadership teams through their toughest decisions — diagnosing what is really holding a business back and charting the path forward.
Want to work with this team?
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